Your brand is the person your company would be, if it were an individual.
Brand is responsible for the first impression, and every impression after that. Everything from the lighting in your office to the way you answer the phone should be determined by your brand.
Brand lives in the details… every detail! Having a brand strategy will ensure that each ‘touchpoint’ your guests or clients encounter is on point with your brand’s intentions.
A brand standards document can prove invaluable. This sets the standard for your font, colour, logo consideration and image use so that any supplier you may work with on decals, print materials or promotional merchandise have the guidelines to follow to ensure that your brand is accurately represented.