Design, Dollars & Delivery Dilemma
When was the last time you said ‘this is good enough’ about something you did? If you say this often, we really need to talk. When it comes to design, we at Helium want nothing short of the best for ourselves and our clients.
What are the three most important things when it comes to design? Quality, price point and time frame (good, cheap and fast). In a perfect world, we would be able to achieve wonderful unity between these three things. Unfortunately, this is not the world the design community lives in.
Design, while largely subjective, is imperative to business: visual identity (think logos and branding), advertising, brochures, sell sheets, websites… all require design focused on helping a business be successful. Introducing the design triangle:
With every design project (or any project really) out of these three options, two can be achieved:
Fast & Cheap
Is not good
When you want design quickly and at a low cost, the saying ‘you get what you pay for’ really reigns true. Design needs to have a purpose and be well thought out. This is your business and what you put out there is setting the stage for how your potential clients will perceive you. This is where people have the mind set of ‘good enough’, and to be frank… that’s just not good enough!
Good & Fast
Is not cheap
If you want good design in a short amount of time the reality of that is it will come at a cost. When you are dealing with a freelance designer or an agency, chances are they have clients they are currently working with. So, a new project that needs to be done in short order, usually comes with some overtime and/or having to ‘bump’ other paying clients.
Cheap & Good
Is not fast
If you know you want good design but you have very tight budget, you’ll have to come to terms with the fact that a finished product will not come as quickly. If you are dealing with a newer freelance designer their experience might require them to take a little longer to produce good work. Agencies typically have an hourly rate they work with which is the same for all clients. However, taking the time for great planning, communication and efficient workflow can keep costs down.
Design should be an investment into your business. This is how people judge the validity, credibility and ability of your businesses. First impressions are lasting, be sure to put your best foot forward!